1 in 5 organizations are found to be skills transformation leaders, as per iMocha-EY Tech Skills Report.
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#1 Identifying job-fit candidates based on job roles
You can create customized skill assessments for any given job role. Using this feature, you can choose questions from different skill types, including functional, technical, and soft skills. For example, with our customized Digital Marketing assessment tests, you can evaluate candidates’ knowledge of Facebook Marketing, e-Commerce, Google Analytics, and Communication Skills and assess the best individuals for the job.
#2 Skill-gap analysis of your employees
iMocha allows you to measure employees' skill competency through Digital Marketing training assessments. It determines the existing skill level and identifies the areas for growth. It also measures the knowledge and impact of training and traces individual employees’ progress. For example, you can use our Digital Marketing training assessments to identify knowledge about LinkedIn Marketing, Social Media Marketing and other skills and perform a skill gap analysis.
We provide different types of Digital Marketing assessment tests to help you evaluate candidates' specific skills. These questions are created by Subject Matter Experts (SMEs) based on their knowledge and expertise. For example, only Digital Marketing specialists will create questions about Traffic Analysis or Goal Conversions based on the difficulty level of easy, medium, and hard.
You can - choose the questions to include in the Digital Marketing online test or ask us to create customized assessments according to your requirements
The digital marketing assessment test can be customized according to your job requirement. Our SMEs will refer to the job description and customize the assessments based on the required skills needed. This digital marketing online test is designed to assess and hire digital marketing experts as per industry standards. Some topics include Google Ads account setup, Conversion Analysis Display Ads, Instagram Marketing, Twitter Marketing, etc.
Some of certifications to assess candidates’ skills:
• Fundamentals of Digital Marketing by Google Garage
• Advanced Certificate in Digital Marketing and Communication by MICA
• Google Digital Marketing and E-commerce Professional Certificate by Google
• Harvard Digital Marketing Strategy Program
• Facebook Blueprint Certifications
• Google Analytics Certification
Some of the common interview questions for the role includes:
• Differentiate between direct marketing and branding?
• Which are some of the popular digital marketing tools?
• List a few latest Digital Marketing trends?
• Why are backlinks important in SEO?
• How to avoid the content penalty for duplicates?
• When should Short Tail and Long Tail keywords be targeted?
• Why has Digital Marketing grown to be this huge compared to offline marketing?
Here are some of the roles and responsibilities of a Digital Marketing Manager:
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Brainstorm new and creative growth strategies
• Measuring and reporting on the performance of all digital marketing campaigns
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
• Collaborate with agencies and other vendor partners
Some of the required skillsets are:
Hard skills include:
Soft skills include:
The package of a Digital Marketing Manager in US starts from $121,701, but the range typically falls between $105,176 and $137,777.
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