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We will build a customized, job-based pre-employment skills test to suit your job description.

Use our Digital Marketing test to assess applicants for various job roles such as:

  • Digital Marketing Executive
  • Digital Marketing Intern
  • Social Media Manager
  • Online Lead Generator
  • Online Marketing Executive
  • E-Business Expert
  • E-Business Management Trainee
  • E-Business Business Development Executive
  • Google Adwords Professional
  • Google Analytics Expert
  • SEO Expert
  • SEO Trainee
  • Client Success Manager
  • Customer Relation Manager
  • Social Media Intern

Our questions measure the following relevant skills:

  • B2B or B2C business
  • E-commerce
  • E-business
  • Marketing strategies on internet
  • Goal conversion
  • Rules for online selling
  • Internet parameters
  • Search engine parameters
  • Page visits
  • E-commerce Fundamentals
  • E-commerce Infrastructure
  • E-commerce Environment
  • E-commerce Strategy
  • E-commerce Analysis
  • E-commerce Implementation
  • E-commerce Change Management.
  • Google Adwords account setup
  • Campaign structure
  • Campaign settings
  • Click-through Rate (CTR)
  • Cost-per-Click (CPC)
  • Viewable Cost-per-Thousand impressions (CPM)
  • Cost-per-Acquisition (CPA)
  • Keyword analysis
  • Negative keyword analysis
  • Landing page analysis
  • Conversion analysis - Text Ads
  • Conversion analysis - Display Ads
  • Remarketing (also known as retargeting)
  • Google Analytics account setup
  • Landing pages
  • Sessions and segments
  • Bounce rate
  • Acquisition and behavior
  • Goal conversion
  • Different social media platforms and their main business
  • Scientific terms used in online marketing
  • Long form on generally used acronyms
  • Advertisements on social media platforms
  • Online marketing
  • Video advertising
  • LinkedIn rules and regulations
  • Advertising policies on LinkedIn
  • Keyboard shortcuts and abbreviations of words
  • Conditions in making groups
  • Questions on different application used by LinkedIn
  • Twitter rules and regulations
  • Advertising policies on twitter
  • Secure tweets

Two important use cases for Digital Marketing Test

#1 Identifying job-fit candidates based on job roles

You can create customized skill assessments for any given job role. Using this feature, you can choose questions from different skill types, including functional, technical, and soft skills. For example, with our customized Digital Marketing assessment tests, you can evaluate candidates’ knowledge of Facebook Marketing, e-Commerce, Google Analytics, and Communication Skills and assess the best individuals for the job.

#2 Skill-gap analysis of your employees

iMocha allows you to measure employees' skill competency through Digital Marketing training assessments. It determines the existing skill level and identifies the areas for growth. It also measures the knowledge and impact of training and traces individual employees’ progress. For example, you can use our Digital Marketing training assessments to identify knowledge about LinkedIn Marketing, Social Media Marketing and other skills and perform a skill gap analysis.

Test Creation Process

We provide different types of Digital Marketing assessment tests to help you evaluate candidates' specific skills. These questions are created by Subject Matter Experts (SMEs) based on their knowledge and expertise. For example, only Digital Marketing specialists will create questions about Traffic Analysis or Goal Conversions based on the difficulty level of easy, medium, and hard.

You can - choose the questions to include in the Digital Marketing online test or ask us to create customized assessments according to your requirements


How is Digital marketing online test customized?
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The digital marketing assessment test can be customized according to your job requirement. Our SMEs will refer to the job description and customize the assessments based on the required skills needed. This digital marketing online test is designed to assess and hire digital marketing experts as per industry standards. Some topics include Google Ads account setup, Conversion Analysis Display Ads, Instagram Marketing, Twitter Marketing, etc.

What are the certifications required for this role?
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Some of certifications to assess candidates’ skills:

• Fundamentals of Digital Marketing by Google Garage

• Advanced Certificate in Digital Marketing and Communication by MICA

• Google Digital Marketing and E-commerce Professional Certificate by Google

• Harvard Digital Marketing Strategy Program

• Facebook Blueprint Certifications

• Google Analytics Certification

What are the most common interview questions for this role?
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Some of the common interview questions for the role includes:

• Differentiate between direct marketing and branding?

• Which are some of the popular digital marketing tools?

• List a few latest Digital Marketing trends?

• Why are backlinks important in SEO?

• How to avoid the content penalty for duplicates?

• When should Short Tail and Long Tail keywords be targeted?

• Why has Digital Marketing grown to be this huge compared to offline marketing?

What are roles and responsibilities of Digital Marketing Manager?
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Here are some of the roles and responsibilities of a Digital Marketing Manager:

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

• Maintaining our social media presence across all digital channels

• Brainstorm new and creative growth strategies

• Measuring and reporting on the performance of all digital marketing campaigns

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels

• Collaborate with agencies and other vendor partners

What are the required skillsets of Digital Marketing Manager?
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Some of the required skillsets are:

Hard skills include:

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or paid advertising campaigns
  • Creative with identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Up-to-date with the latest trends  

Soft skills include:

  • Intuition and persuasion skills
  • Analytical Skills
  • Ability to Adapt
  • Multitasking Skills
  • Creativity

What is the package of Digital marketing manager?
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The package of a Digital Marketing Manager in US starts from $121,701, but the range typically falls between $105,176 and $137,777.

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