All Digital Marketing Skills
Skill Tests Library

Tests to Measure and Assess All Digital Marketing Skills

Computer monitor with a megaphone, representing the amplification of marketing messages

Digital Brand Management Skills Test

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A row of white envelopes with an orange @ symbol representing the sending or receiving of an email

E-marketing Skills Test

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An icon of a computer screen that says ADS

Display Ads Skills Test

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A laptop with an envelope coming out of it

Email Automation Skills Test

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Laptop with an envelope and a speech bubble with a megaphone inside

Campaign Management Skills Test

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A smartphone with a megaphone icon attached representing mobile marketing and mass messaging

Integrated Digital Campaign Skills Test

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Icon of a whiteboard with graphs and charts on it

Website Data Analytics Skills Test

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A computer monitor with a video on it

Digital Content Creation Skills Test

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A white envelope with an orange @ symbol, representing email marketing

Email Marketing Skills Test

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A computer monitor with a play button and a loading bar on it

Video Production Skills Test

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Laptop and cell phone with check marks on them

Digital Brand Equity Skills Test

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A clipboard with a checklist and a bar graph

Demand Generation Skills Test

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A tri-colored circle logo composed of blue, yellow, and green segments

Google Adwords Test (now Google Ads)

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A group of social media icons

Digital Marketing Skills Assessment Test

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An icon of a shopping cart and a mouse pointer on a website

E-Commerce Test

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Simplify your recruitment processes with iMocha's Digital Marketing Test

Start testing candidates now

Use our Digital Marketing test to assess applicants for various job roles such as:

Digital Marketing Executive E-Business Business Development Executive Client Success Manager
Digital Marketing Intern Google Adwords Professional Customer Relation Manager
Social Media Manager Google Analytics Expert Social Media Intern
Online Lead Generator SEO Expert E-Business Expert
Online Marketing Executive SEO Trainee E-Business Management Trainee

Our questions measure the following relevant skills:

  • B2B or B2C business
  • E-commerce
  • E-business
  • Marketing strategies on internet
  • Goal conversion
  • Rules for online selling
  • Internet parameters
  • Search engine parameters
  • Page visits
  • E-commerce Fundamentals
  • E-commerce Infrastructure
  • E-commerce Environment
  • E-commerce Strategy
  • E-commerce Analysis
  • E-commerce Implementation
  • E-commerce Change Management.
  • Google Adwords account setup
  • Campaign structure
  • Campaign settings
  • Click-through Rate (CTR)
  • Cost-per-Click (CPC)
  • Viewable Cost-per-Thousand impressions (CPM)
  • Cost-per-Acquisition (CPA)
  • Keyword analysis
  • Negative keyword analysis
  • Landing page analysis
  • Conversion analysis - Text Ads
  • Conversion analysis - Display Ads
  • Remarketing (also known as retargeting)
  • Google Analytics account setup
  • Landing pages
  • Sessions and segments
  • Bounce rate
  • Acquisition and behavior
  • Goal conversion
  • Different social media platforms and their main business
  • Scientific terms used in online marketing
  • Long form on generally used acronyms
  • Advertisements on social media platforms
  • Online marketing
  • Video advertising
  • LinkedIn rules and regulations
  • Advertising policies on LinkedIn
  • Keyboard shortcuts and abbreviations of words
  • Conditions in making groups
  • Questions on different application used by LinkedIn
  • Twitter rules and regulations
  • Advertising policies on twitter
  • Secure tweets

Two important use cases for Digital Marketing Test

#1 Identifying job-fit candidates based on job roles

You can create customized skill assessments for any given job role. Using this feature, you can choose questions from different skill types, including functional, technical, and soft skills. For example, with our customized Digital Marketing assessment tests, you can evaluate candidates’ knowledge of Facebook Marketing, e-Commerce, Google Analytics, and Communication Skills and assess the best individuals for the job.

#2 Skill-gap analysis of your employees

iMocha allows you to measure employees' skill competency through Digital Marketing training assessments. It determines the existing skill level and identifies the areas for growth. It also measures the knowledge and impact of training and traces individual employees’ progress. For example, you can use our Digital Marketing training assessments to identify knowledge about LinkedIn Marketing, Social Media Marketing and other skills and perform a skill gap analysis.

Test Creation Process

We provide different types of Digital Marketing assessment tests to help you evaluate candidates' specific skills. These questions are created by Subject Matter Experts (SMEs) based on their knowledge and expertise. For example, only Digital Marketing specialists will create questions about Traffic Analysis or Goal Conversions based on the difficulty level of easy, medium, and hard.

You can - choose the questions to include in the Digital Marketing online test or ask us to create customized assessments according to your requirements

Loved by our

Identifying the right candidate remotely took a lot of our time, considering how each seemed to have different levels of skills and expertise.

iMocha helped us to transform our remote hiring strategy and cut down on our candidate filtration time by 40% making it our preferred assessment software.

Pedro Furtado

Capacity Manager,

Hiring Data Scientists was a challenge as the interview process took time. With iMocha's data science assessments, the process was simplified.

The tool helped us shortlist top candidates and extend offer letter in just 4 days.

Lynn Hodak

Talent Acquisition Manager, Capgemini

We have always believed in hiring talent on merit rather than resumes. When we started our global recruitment, we were clear on including assessments to evaluate skills and shortlist candidates.

iMocha has helped us immensely over the past 3 years to not only assess candidates but also optimize our recruitment process.

Senthil Nayagam K

Sr. VP, Hexaware

How is Digital marketing online test customized?
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The digital marketing assessment test can be customized according to your job requirement. Our SMEs will refer to the job description and customize the assessments based on the required skills needed. This digital marketing online test is designed to assess and hire digital marketing experts as per industry standards. Some topics include Google Ads account setup, Conversion Analysis Display Ads, Instagram Marketing, Twitter Marketing, etc.

Simplify Your Search: How to Hire a Digital Marketing Manager with Ease!

What are the certifications required for this role?
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Some of certifications to assess candidates’ skills:

• Fundamentals of Digital Marketing by Google Garage

• Advanced Certificate in Digital Marketing and Communication by MICA

• Google Digital Marketing and E-commerce Professional Certificate by Google

• Harvard Digital Marketing Strategy Program

• Facebook Blueprint Certifications

• Google Analytics Certification

What are the most common interview questions for this role?
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Some of the common interview questions for the role includes:

• Differentiate between direct marketing and branding?

• Which are some of the popular digital marketing tools?

• List a few latest Digital Marketing trends?

• Why are backlinks important in SEO?

• How to avoid the content penalty for duplicates?

• When should Short Tail and Long Tail keywords be targeted?

• Why has Digital Marketing grown to be this huge compared to offline marketing?

What are roles and responsibilities of Digital Marketing Manager?
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Here are some of the roles and responsibilities of a Digital Marketing Manager:

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

• Maintaining our social media presence across all digital channels

• Brainstorm new and creative growth strategies

• Measuring and reporting on the performance of all digital marketing campaigns

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels

• Collaborate with agencies and other vendor partners

What are the required skillsets of Digital Marketing Manager?
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Some of the required skillsets are:

Hard skills include:

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or paid advertising campaigns
  • Creative with identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Up-to-date with the latest trends

Soft skills include:

  • Intuition and persuasion skills
  • Analytical Skills
  • Ability to Adapt
  • Multitasking Skills
  • Creativity

Recruit with Confidence: The Vital Digital Marketer Skills You Need to Know!

What is the package of Digital marketing manager?
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The package of a Digital Marketing Manager in US starts from $121,701, but the range typically falls between $105,176 and $137,777.

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