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Digital Marketing Skills Assessment Test
Clock
Test duration:
50
min
Notes
No. of questions:
42
Tie
Level of experience:
Entry/Mid/Expert

Digital Marketing Skills Assessment Test

iMocha’s digital marketing test enables recruiters and hiring managers to hire job-fit candidates within a short period & take unbiased decisions. This test is useful for hiring Digital Marketing Experts, Digital Marketing Consultants, Digital Marketing Specialists, and Digital Marketing Executives. The test helps to reduce hiring cost by 40%.

23436
+
Candidates
Assessed
136
+
Organizations Served
Fujitsu
Paypal
Capgemini
Deloitte
Coupa
UN Logo
Vanguard
EY Logo
About

Digital Marketing Skills Assessment Test

Digital Marketing is defined as the marketing of services and/or products using digital media. A digital marketing expert is the person who increases brand engagement of a product/service on smartphones, tablet, computers, etc. by focusing on the target audiences. Generating leads/sales and driving high volume of traffic to the website are the main tasks of a digital marketer.

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How it works

Test Summary

The Digital Marketing online test helps to screen candidates for the following:

<li>Experience and knowledge of SEO in digital marketing.

<li>Ample knowledge of handling Google Analytics.

<li>Understanding and knowledge of LinkedIn Marketing and Facebook Marketing.

The Digital Marketing online test assists recruiting teams & hiring managers to gauge the digital marketing skills of an applicant to hire for digital marketing consultant/ expert positions. The test has been designed and developed by Subject Matter Experts (SME) to evaluate the skills of the next digital marketing hire as per industry standards.

Screen candidates with the digital marketing aptitude test at the initial level & spend time with only relevant candidates. With our powerful reporting, one can analyze the depth of a candidate's knowledge & make the better hiring decisions.

This Digital Marketing assessment test is designed considering EEOC guidelines, and helps assess & hire diverse talent without any bias.

The aptitude test for Digital Marketing may contain MCQs (Multiple Choice Questions), MAQs (Multiple Answer Questions), Fill in the Blanks, Descriptive, Whiteboard Questions, Audio / Video Questions, LogicBox (AI-based essay evaluation), Job-based Simulations, True or False Questions, etc.

Test Duration
50
No. of Questions
42
Level of Expertise
Entry/Mid/Expert
Useful for hiring
  • Digital Marketing Expert
  • Digital Marketing Consultant
  • Digital Marketing Specialist
  • Digital Marketing Executive
Topics Covered
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Basic SEO

iMocha’s Digital Marketing online skills assessment test helps recruiters and hiring managers to evaluate a candidate’s understanding of Search Engine Optimization (SEO), which helps to increase the organic traffic of a website.

Web & App Analytics

This test helps in evaluating a candidate’s ability to understand web and app analytics, which is used to improve online business.
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URL Tracking

Our digital marketing assessment test helps recruiters and hiring to assess a candidate’s ability to create tracking URLs to attain a clear view of traffic.
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LinkedIn Campaign

This test gauges a candidate’s ability to set up and run LinkedIn ads on business centric keywords.
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Google Ads Linking

This test evaluates a candidate’s ability to link Google Ads to Google Analytics.
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Facebook Analytics

Our test assesses a candidate’s knowledge of the Facebook analytics dashboard, which shows what actions people performed on the website from interaction with posts.
Sample Question
Choose from our 100,000+ questions library or add your own questions to make powerful custom tests.

Question types :

Multiple Option

Topic:

Difficulty:

Hard


Q 1. You have been asked to train « Naive Bayes model for spam detection dataset

Using Python command, what wil you add in the given code at XXXX to deciore, it and train your modal for the given dataset?

import numpy os np

X= nporroyll 3. 2b[1 21 [2.21.[3,21)
Y= nporray(fi.a,a.1))

XXXX

from skinamnaive_bayas import

Gaussianna

otf = Gaussianne()

ceataie(x ¥)

from skinamnaive_bayas import

Gaussianna

otf = Gaussianne()

ceataie(x ¥)

from skinamnaive_bayas import

Gaussianna

otf = Gaussianne()

ceataie(x ¥)

from skinamnaive_bayas import

Gaussianna

otf = Gaussianne()

ceataie(x ¥)

Question types :

Multiple Option

Topic:

Machine teaming

Difficulty:

Hard


Q 1. Q2 Lets assume that you have 6 Pandas DataFrome(af) in the below tole.

Index Code Open High
0 AAPL 19877 70074
1 AAPL 19877 70074
2 AAPL 19877 70074
3 AAPL 19877 70074
4 AAPL 19877 70074

When the following commend is executed, what hoppens to the DatoFrome?

df= defiinat()
Y= nporray(fi.a,a.1))

Index Code Open High
0 AAPL 19877 70074
1 AAPL 19877 70074
2 AAPL 19877 70074
3 AAPL 19877 70074
4 AAPL 19877 70074
Index Code Open High
0 AAPL 19877 70074
1 AAPL 19877 70074
2 AAPL 19877 70074
3 AAPL 19877 70074
4 AAPL 19877 70074
it gives an error becouse of the third row which has on empty string.
None of these

Question types :

Multiple Option

Topic:

Content writing

Difficulty:

Medium

Question:

As the content writing manager of Snuffle, you are required to create a Google-friendly site. In your view, which of the following steps are important to provide visitors with the information they're looking for on the website?


Options

  • Create a helpful and informative site.
  • Think about the words users would type to find your pages and include those words on your site.
  • If your pages contain useful information, the content will attract many visitors and entice web masters to link to your site.
  • All the options
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FAQ
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