Digital Marketing Online Skills Assessment Test

Candidates Assessed


Organisations Served


iMocha’s digital marketing test enables recruiters and hiring managers to hire job-fit candidate within a short period & take unbiased decision. This test useful for hiring Digital Marketing Expert, Digital Marketing Consultant, Digital Marketing Specialist, and Digital Marketing Executive. Our test helps to reduce hiring cost by 40%.

About Digital Marketing Online Skills Assessment Test

Digital Marketing is defined as the marketing of services and/or products using digital media. A Digital Marketing expert is the person who increases brand engagement of a product/service on smartphones, tablet, computers, etc. considering their target audiences. Generating lead/sale and driving a high volume of traffic to the website are the main tasks for a digital marketer.

Are you a jobseeker looking to sharpen your skills?

Test Summary

Digital Marketing online test helps to screen the candidates who possess traits as follows: 

  • Experience and knowledge of SEO in Digital Marketing 
  • Good knowledge of handling Google Analytics  
  • Understanding and knowledge of LinkedIn Marketing and Facebook Marketing 

Digital Marketing Online Test assists recruiting team & hiring managers to gauge the Digital Marketing skills of an applicant to hire for Digital Marketing consultant/ expert position. The Digital Marketing test has been designed and developed by Subject Matter Experts (SME) to evaluate the skills of your next Digital Marketing hire, as per industry standards.

Screen candidates with Digital Marketing aptitude test at initial level & spend time with only relevant candidates. With our powerful reporting, you can analyze the depth of candidate’s knowledge & make the better hiring decisions.

This Digital Marketing assessment test is designed considering EEOC guidelines, it will help you assess & hire diverse talent without any bias.

The aptitude test for Digital Marketing may contain MCQ's (Multiple Choice Questions), MAQ's (Multiple Answer Questions), Fill in the Blanks, Descriptive, Whiteboard Questions, Audio / Video Questions, LogicBox (AI-based essay evaluation), Job-based Simulations, True or False Questions, etc.

Test Duration: 50 minutes

No. of Questions: 42

Level of Expertise: Entry/Mid/Expert

Useful for hiring

  • Digital Marketing Expert
  • Digital Marketing Consultant
  • Digital Marketing Specialist
  • Digital Marketing Executive

Topics Covered

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Basic SEO

iMocha’s Digital Marketing online skills assessment test helps recruiters and hiring managers to evaluate candidate’s understanding about Search Engine Optimization (SEO) which helps to increase organic traffic of a website

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Content Marketing

Our test assesses candidate’s understanding about content marketing strategy by which relevant and valuable content is published

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Google Ads Linking

This test evaluates candidate’s ability to link Google Ads to Google Analytics

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URL Tracking

Our digital marketing assessment test helps recruiters and hiring to assess candidate’s ability to create tracking URL to get clear view of traffic from where the traffic is coming

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Web & App Analytics

This test helps in evaluating candidate’s ability to understand web and app analytics which is used to improve online business

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LinkedIn Campaign

This test gauges candidate’s ability to set up and run LinkedIn ads on business centric keywords

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Facebook Analytics

Our test assesses candidate’s knowledge about Facebook analytics dashboard which shows what actions people took on website from interaction with posts

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AI-evaluation (Speaking)

Our test helps to accurately evaluate candidate’s proficiency in spoken English

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AI-evaluation (Writing)

This test evaluates candidate’s proficiency in English writing using AI  

Sample Questions

Choose from our 100,000+ question library or add your own questions to make powerful custom tests

Question types:

Multiple Option


Content writing



Q 1. You are the content writing manager of Snuffle. You are required to create a Google-friendly site. In your view, which of the following steps are important to give visitors the information they're looking for on the website?
Create a helpful, information-rich site
Think about the words users would type to find your pages and include those words on your site
If your pages contain useful information, the content will attract many visitors and entice webmasters to link to your site
All the above

Question types:

Multiple Option


Campaign objective



Q 2. LinkedIn offers a lot of options for advertisers to choose an appropriate campaign objective. However, there are certain objectives which are not available yet. Which of the following is not available in the beta experience?
Brand awareness
Website conversions
Job applicants
All of these

Sample Report

View Full Report . . .

Skill wise performance report by iMocha

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You can customize this test by

difficulty level
Setting difficulty level of test      

Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.                       

multiple skills
Combining multiple skills into one test

Add multiple skills in a single test to create an effective assessment. Assess multiple skills together.                                              

adding own skill
Adding your own questions to the test

Add, edit or bulk upload your own coding questions, MCQ, whiteboarding questions & more.                       

tailor made test
Requesting a tailor-made test                  

Get a tailored assessment created with the help of our subject matter experts to ensure effective screening.

Trusted By

Vipin Sharma, Mobile Programming
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“Thanks to Customer Success Team of iMocha, they have shared the best practices of quick test creation & also helped us in training all our recruiters for various functionalities of the tool. Now my team of 25 recruiters has adopted this measure & it has done wonders for our clients.”

Vipin Sharma, Mobile Programming

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