Recruiters and hiring managers can utilize this Skills Test to assess and evaluate individuals in various skills such as brand management plans, monitoring and optimizing ads, fostering customer engagement, etc. It can also help you hire skill-fit candidates faster and identify skill gaps in existing employees.
It refers to the way in which a brand is perceived and represented in the digital sphere. It includes a brand's identity, reputation, and online presence as they are perceived and shared through digital platforms and channels. A brand's online presence is essential for building and maintaining relationships with the target audience.
Why Choose iMocha?
Our SMEs designed, developed, and validated the test to evaluate individuals' proficiency in brand awareness, SEO, email marketing, etc. Additionally, iMocha's test reporting features measure individuals' ability to create and deploy marketing strategies in order to fit the job role.
This skills test helps to assess individuals who possess the following skills:
This test also features anti-cheating capabilities to conduct bias-free hiring and upskilling initiatives.
iMocha’s skills test offers various customization capabilities. It can include setting the level of questions difficulty, number of questions, and types of questions per section. Additionally, you can utilize iMocha's existing question repository or ask our SMEs to custom-create questions that align with the job-role expertise and skillsets.
Here are the most common interview questions related to the skill:
Measuring individuals’ skills could be a bit subjective. But here’s how you can get insights into the prospect’s knowledge: