This skill test is essential for recruiters and L&D managers looking to evaluate candidates' and employees' digital content creation skills. It is ideal for assessing freshers and experienced candidates' proficiency in various areas of digital marketing, including content writing, social media marketing, graphic design, and SEO. Using this assessment, you can significantly reduce hiring time and costs by 45% and also create dedicated upskilling programs.
Digital content creation is the process of building engaging content that helps to gain the attention of various audiences on Google search results and various social media applications. It includes composing blogs, podcasts, website content, social posts, video, graphics and more. It is considered a critical part of digital marketing strategy as it helps to build relationships with existing and potential clients.
Why use iMocha’s Digital Content Creation skills test?
Using this test, recruiters and hiring managers can easily identify the strengths and weaknesses of candidates to make informed hiring or talent decisions. Candidates are assessed on their ability to create high-quality digital content that aligns with the brand's marketing goals. It also reduces recruitment time by up to 45% and enables L&D managers to create specified employee development programs.
This assessment test helps screen candidates who possess the following traits:
This test is designed to evaluate an individual's skills in key domains including storytelling, communication, writing, video editing, and online marketing. You can also pair this test with iMocha's AI-English-Pro to accurately assess candidates' proficiency in all four aspects of the English language. Our SMEs have created all the test questions of this assessment according to EEOC compliance to make the hiring and upskilling process bias-free.
Here are some examples of interview questions commonly asked in Digital Content Creation:
If you need to create a custom set of questions, we can assist you in creating a personalized assessment to meet your specific needs.
Individuals in the digital content creation field are required to have a combination of hard and soft skills, such as:
Some popular certification options include: