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Digital Content Creation Skills Test
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Digital Content Creation Skills Test

This skill test is essential for recruiters and L&D managers looking to evaluate candidates' and employees' digital content creation skills. It is ideal for assessing freshers and experienced candidates' proficiency in various areas of digital marketing, including content writing, social media marketing, graphic design, and SEO. Using this assessment, you can significantly reduce hiring time and costs by 45% and also create dedicated upskilling programs.

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Digital Content Creation Skills Test

Digital content creation is the process of building engaging content that helps to gain the attention of various audiences on Google search results and various social media applications. It includes composing blogs, podcasts, website content, social posts, video, graphics and more. It is considered a critical part of digital marketing strategy as it helps to build relationships with existing and potential clients.

Why use iMocha’s Digital Content Creation skills test?

Using this test, recruiters and hiring managers can easily identify the strengths and weaknesses of candidates to make informed hiring or talent decisions. Candidates are assessed on their ability to create high-quality digital content that aligns with the brand's marketing goals. It also reduces recruitment time by up to 45% and enables L&D managers to create specified employee development programs.

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How it works

Test Summary

This assessment test helps screen candidates who possess the following traits:

  • Creating excellent, captivating content.
  • Storytelling ability that connects with the audience on an emotional level and effectively conveys the brand's message.
  • Using data points to produce great content that gives consumers information they can utilize.
  • Enhancing search engine rankings and brand recognition by producing optimized content.
  • Ability to use creativity to propose improved approaches to carry out diverse content initiatives.

Uncover in this blog post: iMocha's Recruitment Guide for Digital marketing Expert Hiring.

Useful for hiring
  • Content Writer
  • Content Strategist
  • Copywriter
  • Social Media Manager
  • Video Producer
  • Graphic Designer
  • Web Content Manager
  • Email Marketing Specialist
  • SEO Specialist
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You can customize this test by

Setting the difficulty level of the test

Choose easy, medium, or tricky questions from our skill libraries to assess candidates of different experience levels.

Combining multiple skills into one test

Add multiple skills in a single test to create an effective assessment and assess multiple skills together.

Adding your own
questions to the test

Add, edit, or bulk upload your coding, MCQ, and whiteboard questions.

Requesting a tailor-made test

Receive a tailored assessment created by our subject matter experts to ensure adequate screening.
How is Digital Content Creation skills test customized?
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This test is designed to evaluate an individual's skills in key domains including storytelling, communication, writing, video editing, and online marketing. You can also pair this test with iMocha's AI-English-Pro to accurately assess candidates' proficiency in all four aspects of the English language. Our SMEs have created all the test questions of this assessment according to EEOC compliance to make the hiring and upskilling process bias-free.

What are the most common interview questions related to Digital Content Creation?
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Here are some examples of interview questions commonly asked in Digital Content Creation:

  • How do you match content to your brand's messaging?
  • What video editing tools can be used to create content?
  • How will you place keywords effectively in a website to improve its ranking?
  • What online tools are utilized for various digital marketing initiatives?
  • Name various types of content assets.

If you need to create a custom set of questions, we can assist you in creating a personalized assessment to meet your specific needs.

What are the required skillsets to work on Digital Content Creation?
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Individuals in the digital content creation field are required to have a combination of hard and soft skills, such as:

Soft skills

  • Creativity
  • Adaptability
  • Communication
  • Teamwork
  • Time management

Hard skills

  • Copywriting
  • Ad copies
  • Social media content
  • Basic SEO
What are the certifications required for Digital Content Creation?
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Some popular certification options include:

  • HubSpot Content Marketing Certification
  • Google Analytics Certification
  • Hootsuite Social Media Marketing Certification
  • Adobe Certified Associate (ACA) Certification