Google Analytics Assessment Test

Candidates Assessed


Organisations Served


Our Google Analytics assessment test is the most preferred pre-employment assessment for recruiters and hiring managers to evaluate candidate’s Google Analytics skills objectively and quickly before the interview. This Google Analytics skills test is useful for hiring Google Analytics Consultant, Google Analytics Expert, Google Analytics Specialist and Google Analytics Analyst. iMocha's Google Analytics test has helped our customers reduce hiring cost by 40%.

About Google Analytics Assessment Test

Analytics plays a vital part in online business. Business strategy cannot be formed without information. Google Analytics provides a platform which gives information in the form of data and statistics proved to be immensely beneficial for online businesses. 

The Google Analytics assessment helps employers to assess the candidate within the vicinity of analytics, and so on. Google Analytics test is designed and developed by global Subject Matter Experts (SME) to assess Google Analytics skills of the candidates as per industry standards.

Using powerful reporting, you can have a detailed analysis of our Google Analytics skills test results to help you make a better hiring decision and predict the candidate’s performance.

Are you a jobseeker looking to sharpen your skills?

Test Summary

 Google Analytics online test enables employers and recruiters to identify potential Google Analytics experts by evaluating working skills and job readiness. For this reason, the emphasis is laid upon evaluating the knowledge of applied skills gained through real work experience, rather than theoretical knowledge. 

The Google Analytics skills test may contain MCQs (Multiple Choice Questions), MAQs (Multiple Answer Questions), Fill in the Blank, Descriptive, Whiteboard Questions, Audio / Video Questions, True or False. 

Test Duration: 20 minutes

No. of Questions: 10

Level of Expertise: Entry/Mid/Expert

Useful for hiring

  • Google Analytics Consultant
  • Google Analytics Expert
  • Google Analytics Specialist
  • Google Analytics Analyst

Topics Covered

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Google Analytics account setup

iMocha’s Google Analytics Assessment Test helps recruiters and hiring managers to evaluate candidate’s ability to set up google analytics account for a website to track performance of a website

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Landing pages

Our test assesses candidate’s understanding about landing page or standalone page which is made for marketing or advertising campaign, its where a visitor lands after clicking a link

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Sessions and Segments

This test helps in assessment of candidate’s understanding about sessions which is a group of user interactions records when a user visits a website within a given period and segments is subset of a data which gives more detailed view of analytics

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Bounce rate

This test evaluates candidate’s ability to decreasing bounce rate which is a percentage of users leaves website without navigating

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Acquisition and Behavior

Our test gauges candidate’s knowledge about Acquisition report which shows traffic medium and behavior panel shows information about how user interact and engage with a website

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Goal Conversion

This test evaluates candidate’s ability to goal set up and conversion which take place when an action is completed

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Traffic Volume

Our test helps in assessment of candidate’s knowledge about traffic volume metric which shows number of views for each page

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This Google analytics skills test helps recruiters and hiring managers to evaluate candidate’s understanding about source which shows origin of traffic and traffic medium which shows how it got there such as organic traffic, paid traffic, referral etc.

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Tracking Code

Our test assesses candidate’s knowledge about tracking code by which activity on website by user collected and sets to analytical report

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Referral/ Paid sources

This test helps in evaluating candidate’s understanding about referral traffic which refers from one website to another and paid traffic which refers to traffic coming from paid advertising  

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Geographical location for the campaign

This Google analytics assessment evaluates candidate’s ability to target geographical locations for a campaign

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Traffic analysis

Our test helps evaluating candidate’s knowledge about traffic analysis report which gives detailed report website’s traffic

Sample Report

View Full Report . . .

Skill wise performance report by iMocha

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You can customize this test by

difficulty level
Setting difficulty level of test      

Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.                       

multiple skills
Combining multiple skills into one test

Add multiple skills in a single test to create an effective assessment. Assess multiple skills together.                                              

adding own skill
Adding your own questions to the test

Add, edit or bulk upload your own coding questions, MCQ, whiteboarding questions & more.                       

tailor made test
Requesting a tailor-made test                  

Get a tailored assessment created with the help of our subject matter experts to ensure effective screening.

Trusted By

George Nichkov, Gett
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“When hiring Business Analysts, I had to assess the applicants on their logical reasoning & aptitude. However, assessing a large pool of candidates & acquiring unbiased results without any human hustle is difficult without an automated solution. With iMocha, I was able to filter more than 500 candidates within a short span of time.”

George Nichkov, Gett

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