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Digital Brand Equity Skills Test
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Digital Brand Equity Skills Test

This test allows recruiters and talent decision-makers to assess various skills of candidates. It also reduces technical screening time by 80% & helps to build training need analysis for roles such as Brand Analyst, Brand Strategist, Digital Creative Director, Social Media Manager, and more.

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Digital Brand Equity Skills Test

What is Digital Brand Equity?

It refers to the ongoing management of a company's reputation and client loyalty in the digital realm. By utilizing this, one can identify customer needs and develop digital products that meet those needs. It also requires analyzing various digital marketing campaigns' effectiveness to increase brand recognition and engagement.  

Why use iMocha's Digital Brand Equity skills test?

This skill test helps recruiters and talent managers screen and assess the skills and expertise of candidates for the role. Thus, the emphasis is placed on evaluating the practical skills acquired through real work experience rather than just theoretical understanding. Moreover, its in-built AI technology offers you detailed test report analysis.

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How it works

Test Summary

The skills assessment helps to screen candidates who possess the following traits:

  • Understanding of digital marketing principles, tools, and techniques.
  • Familiarity with various digital platforms and technologies, such as social media, email marketing, SEO, PPC, and content marketing.
  • Expertise in analyzing data trends and reports.
  • Ability to design creative and innovative digital marketing campaigns.
  • Facilitate customers' needs, preferences, and behaviors, and develop digital marketing strategies that resonate with their target audience.
  • Gather, analyze, and comprehend data to create decisions based on data to strengthen brand equity.

 Once an individual completes the assessment, you can view their score within their profile and decide whether or not to move forward with them. It also features various anti-cheating capabilities to maintain the fairness of competition.

Useful for hiring
  • Digital Brand Manager
  • Brand Strategist
  • Brand Analyst
  • Digital Creative Director
  • Digital Marketing Specialist
  • Digital Marketing Manager
  • Social Media Strategist
  • Social Media Manager
  • Content Marketing Manager
Test Duration
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Sample Question
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Test Report
You can customize this test by

Setting the difficulty level of the test

Choose easy, medium, or tricky questions from our skill libraries to assess candidates of different experience levels.

Combining multiple skills into one test

Add multiple skills in a single test to create an effective assessment and assess multiple skills together.

Adding your own
questions to the test

Add, edit, or bulk upload your coding, MCQ, and whiteboard questions.

Requesting a tailor-made test

Receive a tailored assessment created by our subject matter experts to ensure adequate screening.
How is the Digital Brand Equity skills test customized?
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This test offers many customizable features according to the role required in the organization. You can also select the type of questions you wish to include in the assessment. With the help of this assessment, you can assess various primary and secondary skills together, such as communication, HTML, SEO, analytical, strategic planning, and more.

What are the most common interview questions related to this role?
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Some common interview questions related to this role are:

  • How do you use analytics to identify key drivers?
  • Name some popular digital marketing tools.
  • Explain the four C's of Digital Marketing.
  • Differentiate between Dofollow and Nofollow.
  • List down a few Google AdWords Ad Extensions names that you know.

Need help creating a custom set of questions? iMocha can help!

What are the required skill sets to work in this field?
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Individuals who work in this domain are required to have the mentioned technical and non-technical skills:

Technical Skills:

  • Web design and development Skills
  • HTML, CSS, and JavaScript Skills
  • Content Management Skills
  • Graphic design Skills
  • SEO Skills
  • Analytical Skills

Non-technical Skills:

  • Communication Skills
  • Interpersonal Skills
  • Problem-solving Skills
  • Critical Thinking Skills
  • Time Management Skills
  • Attention to details Skills