This test allows recruiters and talent decision-makers to assess various skills of candidates. It also reduces technical screening time by 80% & helps to build training need analysis for roles such as Brand Analyst, Brand Strategist, Digital Creative Director, Social Media Manager, and more.
What is Digital Brand Equity?
It refers to the ongoing management of a company's reputation and client loyalty in the digital realm. By utilizing this, one can identify customer needs and develop digital products that meet those needs. It also requires analyzing various digital marketing campaigns' effectiveness to increase brand recognition and engagement.
Why use iMocha's Digital Brand Equity skills test?
This skill test helps recruiters and talent managers screen and assess the skills and expertise of candidates for the role. Thus, the emphasis is placed on evaluating the practical skills acquired through real work experience rather than just theoretical understanding. Moreover, its in-built AI technology offers you detailed test report analysis.
The skills assessment helps to screen candidates who possess the following traits:
Once an individual completes the assessment, you can view their score within their profile and decide whether or not to move forward with them. It also features various anti-cheating capabilities to maintain the fairness of competition.
This test offers many customizable features according to the role required in the organization. You can also select the type of questions you wish to include in the assessment. With the help of this assessment, you can assess various primary and secondary skills together, such as communication, HTML, SEO, analytical, strategic planning, and more.
Some common interview questions related to this role are:
Need help creating a custom set of questions? iMocha can help!
Individuals who work in this domain are required to have the mentioned technical and non-technical skills: