Branding and Advertising Test

Test duration:

min

No. of questions:

Level of experience:

Senior

Branding and Advertising Test

Our branding and advertising online test is the preferred pre-employment assessment for recruiters and hiring managers to identify job-fit candidates objectively and accurately. The assessment is useful for hiring job roles such as marketing manager & brand marketing manager. This branding and advertising test can improve the interview-to-selection ratio by 62%.

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Branding and Advertising Online Test

Branding and advertising are different facets of a comprehensive marketing strategy. Companies and organizations use branding to create a look, feel, and message for themselves that consumers will remember.

Brand advertising is a form of advertising which helps establish connections and build strong, long-term relationships with consumers over time. Companies that use brand advertising aim to get long-term positive recognition. These companies establish brand identity, credibility, and loyalty with their prospects intellectually and emotionally. Branding and advertising online test helps recruiters & hiring managers to effectively assess candidates’ ability to design and implement branding and advertising campaigns. Branding and advertising skills test is specially designed and validated by Subject Matter Experts (SMEs) per industry standards.

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How it works

Test Summary

The branding & advertising skills test helps to screen the candidates who possess the following traits:

Good knowledge of carrying out product lifecycle processes in branding & advertising
Experience in dealing with international markets
Good understanding of PR techniques, IMCs, etc., in branding and advertisements
Experience in brand measurement methodologies
Familiarity with the terms like “hero-hub-hygiene strategies”

Our powerful reporting helps you analyze candidates’ section-wise performance to gauge their strengths and weaknesses. You can easily share these instantly generated results with your peers. The candidate can take the branding and advertising online test from anywhere in the comfort of their time zone. Features like window violation and webcam proctoring help detect cheating during the test.

This test may contain MCQs (Multiple Choice Questions), MAQs (Multiple Answer Questions), Fill in the Blanks, Whiteboard Questions, Audio/Video Questions, AI-LogicBox (AI-based essay evaluation), Job-based Simulations, True or False Questions, etc.

Useful for hiring

Brand Marketing Manager
Assistant Brand Manager
Digital Marketing Manager

Test Duration

min

No. of Questions

Level of Expertise

Senior

Topics Covered

Product Lifecycle

The branding and advertising online test helps recruiters to evaluate a candidate’s knowledge about managing the entire lifecycle of a product from its inception through the engineering, design, and manufacture, as well as the service and disposal of manufactured products.

PR Techniques

This test helps recruiters to assess a candidate’s knowledge of identification of procedures or policies to earn public acceptance through PR techniques.

IMC

The branding and advertising skills test helps recruiters to evaluate a candidate’s ability to promote brand messaging across both traditional and non-traditional marketing channels and use different promotional methods to reinforce each other.

Hero-Hub-Hygiene Strategy

This assessment helps recruiters to evaluate a candidate’s ability to design a hero-hub-hygiene strategy.

Brand Measurement Methodology

This test helps recruiters to identify a candidate’s proficiency with brand metrics, creating a methodology and cadence for taking measurements, and adjusting the marketing strategy.

Sample Question

Choose from our 100,000+ questions library or add your own questions to make powerful custom tests.

Question type

Multiple Option

Topics covered

Brand and advertisement - Agency Structure

Difficulty

Medium

Question:

You are running an apparel boutique and have come up with a seasonal discount offer. You want to run a Google PPC campaign to increase footfall in your shop for this. For this temporary project, what kind of agency should you look for?

Options