Branding and Advertising Online Test

Candidates Assessed

10345+

Organisations Served

120+

Branding and advertising online test is the preferred pre-employment assessment for recruiters and hiring managers to identify job-fit candidate objectively and accurately. The assessment is useful for hiring job roles such as Marketing manager & brand marketing manager. This branding and advertising test can improve interview-to-selection ratio by 62%. 

About Branding and Advertising Online Test

Branding and advertising are different facets of a comprehensive marketing strategy. Companies and organizations use branding to create a look, feel and message for themselves that will be remembered by consumers. Brand advertising is a form of advertising which helps establish connections and build strong, long-term relationships with consumers over time. Companies that use brand advertising aim to get long-term positive recognition. These companies establish brand identity, credibility, and loyalty with their prospects intellectually and emotionally.    

Branding and advertising online test helps recruiters & hiring managers to effectively assess candidate’s ability to design and implement branding and advertising campaigns. Branding and advertising skills test is specially designed and validated by Subject Matter Experts (SME) as per the industry standards. 

Are you a jobseeker looking to sharpen your skills?

Test Summary

Branding & Advertising skills test helps to screen the candidates who possess traits as follows:
  • Good knowledge of carrying out product lifecycle processes in branding & advertising
  • Strong experience of dealing with international markets
  • Good understanding of PR techniques, IMCs, etc in branding and advertisements
  • Good experience in brand measurement methodologies
  • Familiarity with the terms like hero-hub-hygiene strategies
  
Our powerful reporting helps you to analyze section wise performance of candidate to gauge his strengths and weaknesses. You can easily share these instantly generated results with your peers. Branding and advertising online test can be taken by the candidate from anywhere in the comfort of their time zone. Features like window violation and webcam proctoring help detect cheating during the test. 
 
This test may contain MCQs (Multiple Choice Questions), MAQs (Multiple Answer Questions), Fill in the Blanks, Whiteboard Questions, Audio/Video Questions, LogicBox (AI-based essay evaluation), Job-based Simulations, True or False Questions, etc.    

Test Duration: 20 minutes

No. of Questions: 10

Level of Expertise: Senior

Useful for hiring

  • Brand Marketing Manager
  • Assistant Brand Manager
  • Digital Marketing Manager

Topics Covered


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Product Lifecycle

Branding and advertising online test helps recruiters to evaluate candidate’s knowledge about managing the entire lifecycle of a product from its inception through the engineering, design, and manufacture, as well as the service and disposal of manufactured products

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Hero-hub-hygiene strategy

This assessment helps recruiters to evaluate candidate’s ability to design Hero-hub-hygiene strategy

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PR Techniques

This test helps recruiters to assess candidates knowledge of identification of procedures or policies to earn public acceptance through PR techniques

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IMC

Branding and advertising skills test helps recruiters to evaluate candidate’s ability to promote brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other

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Brand Measurement Methodology

This test helps recruiters to identify candidate’s proficiency with brand metrics, creating a methodology and cadence for taking measurements, and then adjusting the marketing strategy 

Sample Questions

Choose from our 100,000+ question library or add your own questions to make powerful custom tests

Question types:

Multiple Option

Topic:

Brand and advertisement - Agency Structure

Difficulty:

Medium


Q 1. You are running an apparel boutique and have come up with a seasonal discount offer. You want to run a Google PPC campaign to increase footfall in your shop for this. For this temporary project, what kind of agency should you look for?
Freelancers
Public Relations (PR) agency
Advertising agency
Promotional agency

Question types:

Multiple Option

Topic:

Brand Experience - Brand Design

Difficulty:

Easy


Q 2. An upcoming ice cream brand is looking for new packaging designs for their brand. They want the designs to not just look good, but also to be economical to roll out. They, however, are dissatisfied with the submissions by the design team, leaving the design team clueless as to what should be attempted next in order to see the project through.
The designs submitted are redundant looking with lot of imagery.
Clientele is clueless of their requirements.
Design team is on a different page altogether, and hasn’t done their market research on the trending designs in the relevant industry.
They should meet the clientele again and fix the issues.

Sample Report

View Full Report . . .

Skill wise performance report by iMocha

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You can customize this test by

difficulty level
Setting difficulty level of test      

Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.                       

multiple skills
Combining multiple skills into one test

Add multiple skills in a single test to create an effective assessment. Assess multiple skills together.                                              

adding own skill
Adding your own questions to the test

Add, edit or bulk upload your own coding questions, MCQ, whiteboarding questions & more.                       

tailor made test
Requesting a tailor-made test                  

Get a tailored assessment created with the help of our subject matter experts to ensure effective screening.

Trusted By

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“The best part of iMocha is they have topic wise questions available. So if there is a need to evaluate Java or .Net skills of the employees, you can create specific assessments which will accurately measure their knowledge in that skill.”

Cheryl Tolkinen, Learning & Development Manager, Securian, USA

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