HomeDigital Marketing Tests
Email Automation Skills Test
Test duration:
No. of questions:
Level of experience:

Email Automation Skills Test

This skills test helps talent professionals make informed hiring and upskilling decisions. It helps assess key skills such as operating email automation tools, understanding key email marketing concepts, and having the ability to analyze existing campaigns. The test can also help improve the interview-to-hire ratio by 80% and conduct skill-gap need analysis.

A laptop with an envelope coming out of it
Trusted by 500+ Enterprises

Email Automation Skills Test

It refers to the process of sending action-triggered emails to your prospective or existing customers based. The goal is to ensure personalized communication to build and maintain a relationship in the long term.

Why Use iMocha's Email Automation Skills Test?

This test enables talent professionals to assess key skills required to contribute effectively to business marketing strategies via email. Furthermore, the test also uses features like video proctoring and window violation to prevent cheating.

Wondering what other skills we have in our World’s Largest Skills Assessment library?
Visit here
How it works

Test Summary

This skills test helps screen and assess individuals for the following skills:

  • Their ability to design automated email marketing strategies and flows.
  • Test email marketing skills such as segmentation, click-through rates, A/B testing, and more.
  • Their ability to brainstorm fresh marketing ideas and campaigns.
  • Test their ability to analyze existing campaigns and find solutions to improve them based on varying data sets.
  • Their attention to detail ensures the copy they send is error-free and delivered to the right person at the right time.

Upon completion of tests, results are immediately created and delivered to the test administrator, along with critical data (such as live stream recordings and screen captures) to assist you in filtering out unfit candidates faster.

Useful for hiring
  • Email Marketing Specialist
  • Email Campaign Manager
  • Email Marketing Coordinator
  • Marketing Automation Specialist
  • Marketing Operations Manager
  • CRM Email Specialist
  • Email Marketing Analyst
  • Email Marketing Manager
  • Marketing Automation Manager
  • Email Deliverability Specialist
Test Duration
No. of Questions
Level of Expertise
Topics Covered





Sample Question
Choose from our 100,000+ questions library or add your own questions to make powerful custom tests.
Question type
Topics covered


A helicopter view of the employee's progress
Test Report
You can customize this test by

Setting the difficulty level of the test

Choose easy, medium, or tricky questions from our skill libraries to assess candidates of different experience levels.

Combining multiple skills into one test

Add multiple skills in a single test to create an effective assessment and assess multiple skills together.

Adding your own
questions to the test

Add, edit, or bulk upload your coding, MCQ, and whiteboard questions.

Requesting a tailor-made test

Receive a tailored assessment created by our subject matter experts to ensure adequate screening.
How is this skill test customized?
Down Arrow Circle

This high-quality, customizable test allows companies to optimize their hiring and upskilling process by helping them evaluate technical and non-technical skills. It covers HTML, CSS, Python, problem-solving, communication, and more. Our SMEs create the questions under these topics according to EEOC regulations. Plus, you can customize the test's difficulty level to gain more insight into the candidate's capabilities.

What are the most common interview questions related to email automation?
Down Arrow Circle

Some of the most common interview questions related to this domain include:  

  • How do you typically keep yourself updated with the changing trends in email marketing?  
  • Describe the Can-Spam Act.  
  • How can you prevent your emails from being flagged as spam, and how effective is your deliverability?  
  • What's an example of a successful email marketing campaign you've worked on?  
  • How well-versed are you with CSS, HTML, and interactive email elements?  

Looking for a custom set of questions? iMocha can help!  

What are the Skillsets required to work in this domain?
Down Arrow Circle

Individuals working in this domain are required to have the following technical and non-technical skills:  

Technical skills  

  • Knowledge of software such as HTML, CSS, JavaScript, MailChimp, ActiveCampaign, and SendGrid  
  • Proficiency in programming languages such as Python, Java, Visual Basic, or PHP  
  • Understanding of the principles of email marketing, such as email segmentation and personalization  
  • Familiarity with database concepts such as SQL
  • Experience with API integrations and webhooks  
  • Proficiency in A/B testing and analyzing data  

Non-technical skills  

  • Strong copywriting skills for creating compelling emails  
  • Ability to develop effective email content strategies
  • Understanding of best practices to comply with email regulations  
  • Crafting marketing messages for different target segments and audiences  
  • Knowledge of user behavior and how email campaigns can be optimized to increase engagement and conversion