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Display Ads Skills Test
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No. of questions:
Level of experience:
Entry/ Mid / Expert

Display Ads Skills Test

iMocha’s highly customizable skills test can quickly assess individuals based on their knowledge of core Display Ads concepts and can be used by TA and L&D professionals for pre-screening candidates and evaluating employees across their display ads expertise. 

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Display Ads Skills Test

Display Ads help marketers to promote the brands’ products or services to the targeted audience using visual elements such as images, videos, or other interactive media.

Why use iMocha’s Display Ads Skills Test?

Talent professionals and L&D managers can use this test to evaluate their team’s expertise in setting up, monitoring, and optimizing display ad campaigns.

The test is ideal for screening individuals and evaluating teams for their knowledge of Google Ad concepts, ad formats, performance analysis, and more. This enables you to identify the top talent and build a highly skilled and specialized marketing team. It helps ensure an unbiased evaluation while reducing hiring time by 45% and streamlining your L&D efforts. 

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How it works

Test Summary

This test evaluates individuals based on numerous factors, including:

  • Knowledge of visual design, including proficiency in graphic design tools like Adobe Photoshop, Illustrator, and InDesign.
  • Understanding of ad settings, budgeting, and bid strategy.
  • Expertise in Paid Search, Pay Per Click (PPC), and other display ad formats
  • Ability to write for digital ads, including how to write compelling ad copy that resonates with the target audience and includes the right keywords.
  • Familiarity with ad platforms like Google Ads, Facebook Ads, AdRoll, and other ad platforms.
  • Understanding of marketing and advertising principles, including identifying the target audience, generating leads, and driving conversions.

Using this test, hiring and L&D managers can efficiently improve their talent acquisition and development initiatives by filtering individuals based on their knowledge and expertise in marketing.

Useful for hiring
  • Display Advertising Specialist
  • Digital Marketing Manager
  • Creative Designer
  • Copywriter
  • Analytics Manager
  • Programmatic Advertising Specialist
  • Media Buyer
  • Marketing Coordinator
Test Duration
No. of Questions
Level of Expertise
Entry/ Mid / Expert
Topics Covered





Sample Question
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You can customize this test by

Setting the difficulty level of the test

Choose easy, medium, or tricky questions from our skill libraries to assess candidates of different experience levels.

Combining multiple skills into one test

Add multiple skills in a single test to create an effective assessment and assess multiple skills together.

Adding your own
questions to the test

Add, edit, or bulk upload your coding, MCQ, and whiteboard questions.

Requesting a tailor-made test

Receive a tailored assessment created by our subject matter experts to ensure adequate screening.
How is the Display Ads skills test customized?
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L&D managers and TA professionals can easily customize the test to include pre-designed modules for Digital Marketing skills, soft skills, English, and aptitude skills, depending on the specific role, experience, and requirement. With our test, they get the freedom to assess employees and job candidates across Display Ads concepts such as design skills, copywriting, knowledge of HTML and CSS, data analysis and more, using questions that are custom curated by our Subject Matter Experts.

What are the most common interview questions related to Display Ads?
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Given below are some common questions about Display Ads that are asked during interviews.

  • What is PPC Marketing?
  • Why do people use Google AdWords?
  • What is the actual cost per click?
  • Explain Ad Rank.
  • What is Quality Score?
  • What is the character limit for Display Ads?
  • When do we use Display Ad campaigns?
  • How is ROAS calculated?
  • What does CTR mean?
What are the required skillsets to work on Display Ads?
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The essential skills to ace the role of a marketer in Display Ads include the following:

Hard Skills

  • Knowledge of PPC ads, search ads, and other ad formats.
  • Foundation in marketing concepts like branding, competitive analysis, social media, storytelling, Search engine optimization (SEO), design, and more.
  • Familiarity with ad platforms like Google Ads, Facebook Ads, AdRoll, and other ad platforms. Knowledge of visual design, including proficiency in graphic design tools like Adobe Photoshop, Illustrator, and InDesign.

Soft Skills

  • Creative Skills
  • Communication Skills
  • Analytical Thinking
  • Decision Making
  • Time Management