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We will build a customized, job-based pre-employment skills test to suit your job description.

Use our Google tests to assess applicants for various job roles such as:

  • Digital marketing professional
  • Google Analytics expert
  • Google Adwords expert
  • Online marketing executive
  • SEO expert
  • SEO trainee

Our questions measure the relevant skills listed below:

  • Google Adwords account setup
  • Campaign structure
  • Campaign settings
  • Click-Through Rate (CTR)
  • Cost-per-Click (CPC)
  • Viewable Cost-per-Thousand impressions (CPM)
  • Cost-per-Acquisition (CPA)
  • Keyword analysis
  • Negative keyword analysis
  • Landing page analysis
  • Conversion analysis Text Ads
  • Conversion analysis Display Ads
  • Remarketing (also known as retargeting)
  • Google Analytics account setup
  • Landing pages
  • Sessions and segments
  • Bounce rate
  • Acquisition and behavior
  • Goal conversion
  • Traffic volume
  • Source/Medium
  • Tracking code
  • Referral/paid sources
  • Geographical location for campaign
  • Traffic analysis
  • Keyword density
  • Meta tag
  • Inbound-outbound links
  • Keyword searching
  • Internal linking
  • Keyword matching categories
  • Page rank
  • Link sharing
  • SEO rules
  • Keyword Effective Index (KEI)


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