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E-marketing Skills Test
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E-marketing Skills Test

This assessment is part of the E-commerce test, and it can help you assess SEO, HTML, analytics, and many other skills. Utilize this test to discover skills gaps in existing employees and reduce technical screening time by 80%.

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What is E- marketing?

It is one of the key marketing strategies businesses employ to promote themselves via digital channels such as email, social media, and search engines. Unlike past marketing methods, digital marketing is a highly targeted approach to reach a larger, more relevant audience, drive traffic, generate leads, and increase sales.

Why use iMocha's E-marketing skills test?

This assessment is the ideal skill test for hiring and L&D managers to make skill-fit hiring decisions for your firm. Using our test, you can quickly assess skills like HTML, CSS, automation, content development, problem-solving, etc. In addition, our platform employs advanced anti-malpractice features such as video proctoring and window violation to ensure accurate and fair screening.

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How it works

Test Summary

This assessment is designed to assess an individual's proficiency in the following areas:

  • Comprehension of key Digital Marketing strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
  • Proficiency in using Google Analytics, including setting up accounts, implementing tracking codes, analyzing data, and generating reports.
  • Their level of expertise in social media marketing, including creating and managing ad campaigns and accounts, scheduling posts, measuring engagement, and so on
  • Knowledge of inbound marketing strategies, which include attracting and converting leads and optimizing marketing campaigns
Useful for hiring
  • Digital Marketing Manager
  • Social Media Manager
  • SEO Specialist
  • PPC Specialist
  • Content Marketing Manager
  • Email Marketing Manager
  • Web Analytics Manager
  • Digital Marketing Analyst
  • E-commerce Manager
  • Digital Marketing Consultant
Test Duration
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Sample Question
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You can customize this test by

Setting the difficulty level of the test

Choose easy, medium, or tricky questions from our skill libraries to assess candidates of different experience levels.

Combining multiple skills into one test

Add multiple skills in a single test to create an effective assessment and assess multiple skills together.

Adding your own
questions to the test

Add, edit, or bulk upload your coding, MCQ, and whiteboard questions.

Requesting a tailor-made test

Receive a tailored assessment created by our subject matter experts to ensure adequate screening.
How is this skill test customized?
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This skills test can help you evaluate candidates' and employees' core e-marketing skills for various roles by altering the difficulty of the e-marketing assessment. It even enables you to set the difficulty level of the test to assess individuals' capabilities better. You can even request our SME to create a personalized assessment based on your requirements.

What are the most common interview questions related to E-marketing?
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The following are some of the questions you can ask potential candidates in this domain:

  1. Why a career in e-marketing?
  1. Explain A/B testing and its significance in email marketing.
  1. What are buyer personas? What role do they play?
  1. Explain the conversion rate in simple terms.
  1. Explain what customer acquisition cost means.
  1. How would you monitor and reduce unsubscribe rates?
  1. Which strategy would you employ to plan end-to-end, account-based marketing campaigns?
  1. How would you deal with high unsubscribe rates?

If you are looking for a more custom set of questions, iMocha can help!

What are the required skillsets to work in E-marketing?
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An e-marketing role will require a candidate to possess the following essential skills:

  • Exceptional copywriting skills to craft powerful subject lines and compelling CTAs.
  • Email analytics expertise is also vital to understand the data and metrics that determine the success of a campaign.
  • List segmentation to manage contacts, avoid duplicates, and improve deliverability, open rates, and click-through rates.
  • Effective communication skills, both written and verbal.
  • Critical thinking skills to analyze data and apply the findings to new campaigns.
  • Through GDPR knowledge to protect customer data and comply with double opt-in requirements.
[2:04 PM] Upasana Paul