Marketo is a SaaS-based marketing automation software mainly built to help organizations automate and measure marketing engagement, tasks, and workflows. This Marketo platform further promises to increase the understanding of customers, conversions, and sales with personalized, automated campaigns aimed at targeted leads and potential customers.
Marketo assessment test helps recruiters and hiring managers to evaluate a candidate’s skills in using Marketo tool for automating various marketing processes. The Marketo test is designed by experienced subject matter experts (SMEs) to assess and hire Marketo professionals as per industry standards.
Marketo assessment test helps to screen the candidates who possess traits as follows:
1. Implementation of Marketo migration and integration per project plan
2. Knowledge and experience in Template Creation
3. Experience in creating approved campaigns
4. Good understanding of Digital Marketing concepts and funnel knowledge of web services
Marketo test has a robust reporting feature that will help you get an instant result and an option to share this result with your recruiting team. You can analyze section wise performance of the candidate to gauge his strengths and weaknesses. Moreover, the Test Insights section helps to identify job-fit candidates more accurately with score distribution and section analysis features.
This test may contain MCQs (Multiple Choice Questions), MAQs (Multiple Answer Questions), Fill in the Blanks, Whiteboard Questions, Audio / Video Questions, AI-LogicBox (AI-based Pseudo-Coding Platform), Coding Simulators, True or False Questions, etc.
Your company is not making any conversion rates in terms of sales. As well as there is reduction in the people’s engagement on your website. CEO mentioned that your team is not performing well that has lead to these issues. Infact your company has invested into Marketo and still you are facing these loses. Being a sales manager, how will you resolve these loses?