Use our Google tests to assess applicants for various job roles such as:
Digital marketing professional
Google Adwords expert
SEO expert
Google Analytics expert
Online marketing executive
SEO trainee
Our questions measure the relevant skills listed below:
Google Adwords account setup
Campaign structure
Campaign settings
Click-Through Rate (CTR)
Cost-per-Click (CPC)
Viewable Cost-per-Thousand impressions (CPM)
Cost-per-Acquisition (CPA)
Keyword analysis
Negative keyword analysis
Landing page analysis
Conversion analysis Text Ads
Conversion analysis Display Ads
Remarketing (also known as retargeting)
Google Analytics account setup
Landing pages
Sessions and segments
Bounce rate
Acquisition and behavior
Goal conversion
Traffic volume
Source/Medium
Tracking code
Referral/paid sources
Geographical location for campaign
Traffic analysis
Keyword density
Meta tag
Inbound-outbound links
Keyword searching
Internal linking
Keyword matching categories
Page rank
Link sharing
SEO rules
Keyword Effective Index (KEI)
Skills-First in Action: What Our Customers Say?
iMocha enabled a skills-first approach by helping us accurately validate employee capabilities, tailor training to real needs, and meet industry standards—while saving time and reducing manual effort.
We successfully scaled a tailored certification program – assessing niche technical competencies across 1,000+ employees—and exceeded industry benchmarks with the support of iMocha.
Sabine van Zanten Learning & Development Consultant
We turned to iMocha to gain real skills intelligence at scale. It’s helped us align development with business needs and empower data-driven career growth globally.
Nathalie Clement
Global CDO, Brand Image & Retail L’Oréal
iMocha enabled us to take a skills-first approach by mapping over 60 role-specific competencies and aligning them with curated learning paths, giving us deep visibility into employee strengths and growth.