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Market Research Test
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Market Research Test

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Market Research Test

Market research is a process of determining the viability of a new service or product through research conducted directly with some potential customers. It consists of systematically gathering data about people or companies and then further analyzing it to understand what that group exactly needs. Market research mainly involves the set of techniques used to increase the understanding of a company’s target market. Effective research identifies customer needs, drives, fears, etc. Hence, research helps to see the depth of market analysis.

Market research test helps recruiters and hiring managers to assess a candidate’s ability to gather data about the market/customer/ product and analyze that data to understand customer needs. Market research screening test is designed by experienced subject matter experts (SMEs) to evaluate and hire market research professionals as per industry standards. 

Why use iMocha’s market research test?

Our market research test can reduce interview time by up to 85%. Market research screening tests can be used to assess candidates on different skill-set. Depending on your job requirement, you can use an existing set or request us to make a custom-made skill set.

Market research recruit test helps to screen the candidates who possess traits as follows:

  • Excellent in research, analysis, and documentation
  • Ability to devise and evaluate methods for collecting data, including online surveys, questionnaires, and polls
  • Proficient in performing customer database analysis
  • Ability to use search engines & market research tools for conducting a market research process

Candidates can take market research proficiency tests from anywhere in the comfort of their time zone. Market research recruit test is designed considering EEOC guidelines. It will help you to assess and hire diverse talent without any bias.

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How it works

Test Summary

Market research quiz may contain MCQs (Multiple Choice Questions), MAQs (Multiple Answer Questions), Fill in the Blanks, Whiteboard Questions, Audio/Video Questions, LogicBox (AI-based essay evaluation), Job-based Simulations, True or False Questions, etc.

Useful for hiring
  • Market Research Analyst
  • Market Research Executive
  • Market Research Associate
Test Duration
No. of Questions
Level of Expertise
Topics Covered

Research evaluation

Market Segmentation


Research type


Data sampling


Research skill


Measurement and scaling skills

Sample Question
Choose from our 100,000+ questions library or add your own questions to make powerful custom tests.
Question type
Multiple Option
Topics covered
Data Research


Q 1. You are a research associate you are tasked to find high-level industry information. You have decided to use syndicated research to assimilate information. Which of the following is the right place to find syndicated research reports?

University libraries
Industry association websites
Market research report portals
All of the mentioned
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Test Report
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