HomeOnline Marketing Tests
E-commerce Fundamentals Skills Test
Test duration:
No. of questions:
Level of experience:
Entry Level/Mid

E-Commerce Fundamentals Skills Test

This skills test allows you to assess various Merchandising, Pricing Strategies, Data Analyzing, and other skills of candidates & employees. It also helps you reduce technical screening time by 80% and measure the ROI of learning programs.

A shopping cart icon on a computer screen with a blue arrow pointing to it
Trusted by 500+ Enterprises

E-commerce Fundamentals Skills Test

It is a core principle that drives online businesses. These fundamentals include developing strategies to reach customer segments and creating a customer experience that is seamless and intuitive.

Additionally, it also includes ensuring the security of customer data, providing excellent customer service, and optimizing internal processes.

Why Use iMocha E-commerce Fundamentals Skills Test?

iMocha's skills test has been designed and validated by top subject matter experts (SMEs) to help you make skill-fit talent decisions.

All the questions of this test are created according to EEOC guidelines to make the hiring and upskilling process bias-free. Plus, the proctoring capabilities eliminate the importation of individuals.

Wondering what other skills we have in our World’s Largest Skills Assessment library?
Visit here
How it works

Test Summary

This Skills Test helps to identify the following capabilities:

  • Experience & understanding of various E-Commerce platforms
  • Basic knowledge of programming languages (especially in tech companies)
  • Proven experience with digital marketing tools and strategies like SEO, SEM, PPC, etc
  • Ability to analyze data and extract relevant reports for decision making
  • Ability to use various Customer Relationship Management platforms

Additionally, the auto-generated test reports help you determine and compare which individual has the highest potential so that the right individual is employed in the right role.

Useful for hiring
  • E-commerce Business Analysts
  • E-commerce Manager
  • E-commerce Project Manager
  • E-commerce Order Clerks
  • E-commerce Product Manager
Test Duration
No. of Questions
Level of Expertise
Entry Level/Mid
Topics Covered





Sample Question
Choose from our 100,000+ questions library or add your own questions to make powerful custom tests.
Question type
Topics covered


A helicopter view of the employee's progress
Test Report
You can customize this test by

Setting the difficulty level of the test

Choose easy, medium, or tricky questions from our skill libraries to assess candidates of different experience levels.

Combining multiple skills into one test

Add multiple skills in a single test to create an effective assessment and assess multiple skills together.

Adding your own
questions to the test

Add, edit, or bulk upload your coding, MCQ, and whiteboard questions.

Requesting a tailor-made test

Receive a tailored assessment created by our subject matter experts to ensure adequate screening.
How is this skill test customized?
Down Arrow Circle

In this test, you also get to choose which type of question you want to include to assess candidates' or employees' capabilities better. Using this test, you can assess individuals' technical and non-technical skills, such as inventory management, data analysis, excel, logistics, and more. The test also provides you with an option to choose the difficulty level.

What are the interview questions related to E-commerce fundamentals?
Down Arrow Circle

Here are a few questions asked in an interview for this job role:

  • What platforms have you worked on before?
  • How does this business model benefit the customer?
  • How is E-Commerce marketing different from traditional marketing?
  • List down the advantages and disadvantages of this core principle
  • What are the common technical challenges faced by E-Commerce organizations?
  • List the difference between B2B and B2C marketing in E-Commerce.

Looking for a more custom set of questions? iMocha can help!

What are the required skill sets of individuals in this field?
Down Arrow Circle

Some common technical and non-technical skills required from individuals in this role are:

Technical Skills:

  • Proficiency in data analytics and creating reports
  • Interpret online retail performance to meet targets
  • Anticipate market trends and change business strategy accordingly
  • Understand financial analytics and interpret data
  • Experience with digital marketing tools

Soft Skills:

  • Ability to deal with customers and handle complaints
  • Take the initiative to complete tasks on time
  • Communicate effectively with team members
What are the roles and responsibilities for this role?
Down Arrow Circle

Listed below are a few things that make up the job responsibilities of E-Commerce Business Analysts:  

  • Contribute towards the company's strategy
  • Identify scope of improvement and make a plan for implementing changes  
  • Keep a close eye on consumer behavior, market trends, drops in sales, etc  
  • Continually innovate the digital marketing strategy according to industry standards
  • Regularly analyze market trends and interpret reports to business heads and stakeholders
[2:04 PM] Upasana Paul