This online test allows you to accurately assess and measure SEO, PPC, online advertising, email marketing strategies, and more abilities to determine how individuals fit the role and organizational standards. With this assessment, you can gain valuable insight into strengths and weaknesses to ensure a quality bar for existing and future employees.
1.What is B2B marketing?
Business-to-Business marketing is a method of marketing products and services to other companies. Here, the consumers are not individuals but business buyers. This marketing process utilizes various influence marketing activities to drive qualified leads from multiple channels.
2.Why use iMocha’s B2B marketing skills test?
This test is designed and developed by highly experienced subject matter experts. These tests measure individuals’ ability to effectively create strategies, campaigns, build solutions, and more. The test analytics feature also allows you to compare candidate scores and make informed decisions about who to hire and where to put extra training efforts.
This skills test helps to screen candidates who possess the following traits:
This assessment also incorporates multiple anti-cheating features such as window violation, candidate ID verification, and image and video proctoring to maintain the integrity of the individuals.
B2B Marketing skills test is customizable and covers primary and secondary skills. It enables you to assess email marketing, SEO, problem-solving, excel, research, data analysis, and so on. You can also pick the questions you want to include in the test or request that we make personalized assessments to meet your needs.
Some common interview questions related to this role are:
Need help creating a custom set of questions? iMocha can help!
The required technical and non-technical skills to work in this domain are as follows: