If you think having an on-campus presence is enough to hire the right talent, particularly Gen Z, think again. Understanding gen Z and keeping tabs on their behavior, likes, habits, among others, is a tricky slope. Research by the Harvard Business Review, 72% of millennials hear about companies from friends, 68% from the job board, and 45% from on-campus recruiting events. Plus, according to research, 54% of Generation Z candidates won’t even apply if they think the company’s recruiting methods are outdated.
Clearly, not understanding Gen Z is a mistake. Plus, if your campus recruitment plan is not holistic, to begin with, you are already losing out on potential talent that's active on other avenues.
For effectively managing Gen Z in the workplace—also known as the online generation--you need to go virtual. In other words, besides having an on-campus recruitment strategy, you also need to focus on driving online campus recruitment. This includes leveraging virtual events such as career fairs and email campaigns that empower organizations to reach out to a more global student base at improved speed and effectiveness. You can also make use of social media channels such as LinkedIn to reach out to top talent, as 94% of job seekers use smartphones to browse or search for jobs online.
Now that you have a good understanding of how Gen Z thinks, let's look at the top-7 EVPs on managing Gen Z in the workplace:
To better cater to Gen Z's requirements and manage them optimally, some organizations create a dedicated set of Employee Value Propositions that's relevant to their needs. These include:
The learning: For Gen Z, an impactful job translates to effective use of digital technology and tools, powerful relationship-building, and a personalized work experience. Managing them requires a different set of criteria that goes beyond providing ping pong tables or Zumba sessions at work. Campus recruiters need to keep these factors in mind when creating a campus recruitment plan and demonstrate the company's holistic work culture at every juncture possible.