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Creating an objective, bias-free campus recruitment test
Foolproof advantages and strategies for digitization of campus recruitment
How to measure campus recruitment effectiveness?
The ultimate checklist for campus hiring strategy
Understanding and managing Gen Z in the workplace
How to create a successful onboarding plan for your campus hires?
Who are the key drivers of campus recruitment, and what does a campus recruiter do?
Top recruitment tools and hacks you need for driving innovative campus recruitment strategies
The four key steps for campus recruitment
Importance of campus recruitment, and why it should be an integral part of your campus hiring strategy
What is campus recruitment?

What is campus recruitment?

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Let's start with the basics and understand what the campus hiring process entails. Here are a few of its defining characteristics:

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  • Recruitment plan in motion: At its core, you can think of campus hiring strategy as a step-by-step formalized plan to identify the right colleges/universities, build a strong recruitment team, organize engagement initiatives, screen and interview ideal candidates for internships and entry-level job positions, and ultimately hire the best talent to build a strong talent pipeline within the organization.
iMocha Hiring Trends Report 2022

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  • Interaction is key: Companies interact with university students and graduates for internships and full-time roles.
  • Employs diverse mediums and platforms: A robust campus recruitment plan embraces various mediums (think: campus career fairs, workshops, educational sessions, social media posts, on-campus interviews, interactive microsites, and so on).
  • Brand recognition and resources are important: Campus recruitment factors in an organization's brand awareness as well as resources. Businesses from all walks of life--from finance and consulting to manufacturing and engineering--engage in campus recruitment initiatives depending on their needs.

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The learning:

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Your campus hiring strategy, when done right, emerges as a win-win-win scenario for the employer, the university, and the candidate. The employer can benefit from sourcing the right talent, the candidate benefits from landing a stellar job, and the university benefits from positive word-of-mouth publicity--owing to a personalized campus hiring process.