cybrary-case-study-how-to-increase-user-engagement

Cybrary increased their user engagement by 50% with skill gap identification

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Assessments completed
1800+
Increase in engagement
50%
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“Higher user engagement is a critical factor for eLearning portals. Regardless of the course quality, users will not enroll unless they have a strong value proposition. Assessments help identify the knowledge gap, which is then bridged by the course content. The result is a happy and confident user, which increases our engagement rate.”

Leif Jackson,

VP-Content and Community, Cybrary
Cybrary at a Glance

Cybrary is a cyber-security and IT workforce development platform. Its ecosystem of people, companies, content, and technologies converge to create an ever-growing catalog of online courses and experiential tools that provide IT and cyber security learning opportunities to anyone, anywhere, anytime. Cybrary has received industry recognition since its 2015 founding, often named an innovator and pioneer in cyber and IT development.

Headquarters: Maryland, United States

Global Presence: United States

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Employees:

200+

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Established:

2015

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Industry:

Information Technology Services & Consulting

iMocha products used:

Talent Development

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Skill Assessment Consulting

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the challenges
Cybrary wanted a solution that would help in increasing user engagement and provide integration with a skill assessment partner.
The challenge

In a cut-throat competitive world of eLearning, user engagement, by and large, depends on the quality of the course. However, to stand out in the market, educational portals need to have a USP or a critical feature that proves to be the deal clincher.

With various quality courses, Cybrary was among the top players with a fair number of users. Though the system worked fine, Cybrary noticed a pattern where the users left the course midway or created accounts but rarely used them. Cybrary was missing a key feature, leading to an average engagement rate.

Cybrary’s product team hit upon a brilliant idea to increase their engagement rate. None of their courses offered an assessment that could measure a user’s knowledge. Every prospect looking to expand their professional career with the help of an online course first needs to know where they stand on the skill meter. So far, Cybrary was offering the courses without any skill evaluation, which was the difference between an average and a great engagement rate.

Once this was identified, Cybrary needed a versatile partner with an easy-to-use assessment platform, ready-to-use tests, and the ability to customize the tests. Cybrary evaluated the top players in the assessment field and finalized iMocha. iMocha, with its exhaustive skills library, flexibility to add your questions, and user-friendly assessment platform, fit the bill perfectly.

  • During one of the weekly calls with Capgemini, our customer success team dived into their University Hiring strategy.
  • During one of the weekly calls with Capgemini, our customer success team dived into their University Hiring strategy.
  • During one of the weekly calls with Capgemini, our customer success team dived into their University Hiring strategy.
  • During one of the weekly calls with Capgemini, our customer success team dived into their University Hiring strategy.

Step by step explanation of the workflow:

  • They did not have a large recruitment team that could reach out to these universities across the USA to participate in career fairs and interact with the students. This hampered their recruitment roadmap.
  • However, more important was the lack of technical resources to evaluate candidates who applied for this role.
  • They did not have a large recruitment team that could reach out to these universities across the USA to participate in career fairs and interact with the students. This hampered their recruitment roadmap.
The result
the result

Cybrary managed to increase its engagement rate by 50%. With pre-course assessments, users could assess their knowledge level and then make an informed decision about opting for a particular course. This builds trust and creates a sense of investment in the prospective user. Besides this, the fact that there was an assessment even after the completion of the course created a value proposition for the users.

The process was simple. Users log into the accounts and choose the courses, which get added to a tab called My Career Paths. They can give the pre-course assessment to measure their knowledge.

Knowledge unit

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