Information Technology and Services
100 - 500
Cybrary is a cyber-security and IT workforce development platform. Its ecosystem of people, companies, content, and technologies converge to create an ever-growing catalog of online courses and experiential tools that provide IT and cyber security learning opportunities to anyone, anywhere, anytime. Cybrary has received industry recognition since its 2015 founding, often being named as an innovator and pioneer in cyber and IT development.
“Higher user engagement is a critical factor for eLearning portals. Regardless of the course quality, users will not enroll unless there is a strong value proposition to them. Assessments help identify the knowledge gap which is then bridged by the course content. The end result is a happy and confident user which in turn increases our engagement rate.”
In a cut-throat competitive world of eLearning, user engagement, by and large, depends on the
quality of the course. However, to stand out in the market, educational portals need to have
a USP or a key feature that proves to be the deal clincher.
With a variety of quality courses, Cybrary was right there among the top players with a fair number of users. Though the system worked fine, Cybrary noticed a pattern where the users left the course midway or created accounts but rarely used it. Cybrary was missing a key feature and that led to an average engagement rate.
Cybrary’s product team hit upon a brilliant idea to increase their engagement rate.
None of their courses offered an assessment that could measure a user’s knowledge. Every
prospect looking to expand their professional career with the help of an online course
first needed to know where they stood on the skill meter. So far, Cybrary were just offering
the courses without any skill evaluation which was the difference between an average and a
great engagement rate.
Once this was identified, Cybrary was in the need of a versatile partner that had an easy to use assessment platform, ready to use tests, and also the ability to customize the tests. Cybrary evaluated the top players in the assessment field and finalized iMocha. iMocha with its exhaustive skills library, flexibility to add own questions, and a user-friendly assessment platform fit the bill perfectly.
Cybrary managed to increase its engagement rate by 50%. With pre-course assessments, users could assess their knowledge level and then make an informed decision about opting for a particular course. This builds trust and creates a sense of investment in the prospective user. Besides this the fact that there was an assessment even after the completion of the course created a value proposition for the users.
The process was simple. Users log into the accounts and choose the courses which get added into a tab called My Career Paths. They can give the pre-course assessment to measure their knowledge.
Users can view the course details and the progress over here. At the end of the course, users appeared for the iMocha test to assess their knowledge.