coupa-case-study-how-to-hire-tech-talent-at-career-fairs

Coupa hires fresh graduates using iMocha

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Brewing together with iMocha
Candidates Evaluated
44
Candidates Shortlisted
20
Candidates Hired
03
Tests Created
Tech Skills
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Coupa at a glance

Coupa Software (NASDAQ:COUP) is a cloud platform for business spend management (BSM). They help their customers maximize their spend under management, achieve significant cost savings, and drive profitability. Coupa provides a unified, cloud-based spend management platform that connects hundreds of organizations representing the Americas, EMEA, and APAC with millions of suppliers globally. The Coupa platform provides greater visibility into and control over how companies spend money.

Headquarters: San Mateo, California, United States

Global Presence: USA, South America, Europe, Asia

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Employees:

5000

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Established:

2006

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Industry:

Computer Software

iMocha products used:

Coding simulators

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Code Replay

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the challenges
Coupa has built its brand around “Value as a Service” and believes in offering an obsessive and unwavering commitment to make its customers successful.
The challenge
  • Evaluation of coding skills - The company was looking to expand its team by hiring tech talent for entry-level positions. However, one of the biggest challenges for technical recruitment was the evaluation of coding skills. Instead of relying on resumes and university projects, Coupa wanted the candidates to showcase their coding skills through an automated test. Besides coding skills, Coupa also wanted to assess the candidates on aptitude skills.
  • Tough competition from other companies - In the absence of an assessment partner, the process was taking time which led to many candidates being hired by other companies. 
  • Lengthy time-to-hire - The hiring cycle was exhausting and consumed a lot of hours. This meant missing out on high-quality hires due to unwanted delays.

Coupa wanted to transform their University Hiring strategy to make it more effective and efficient.
  • Creating the ideal job-targeting skills assessments: They partnered with iMocha to create tests for entry-level tech hiring roles. The test consisted of aptitude and coding questions. Using iMocha, Coupa could add their own questions to the test. Coupa designed a test that was concise, had clear and crisp questions, and provided a good candidate experience.
  • Unique value addition with the ‘Code Replay’ feature: The ‘Code Replay’ feature gave a line-by-line playback of the code written by the candidates. This helped them determine the Code Quality, Cleanliness, and the candidate’s approach to the solution.
  • During one of the weekly calls with Capgemini, our customer success team dived into their University Hiring strategy.
  • During one of the weekly calls with Capgemini, our customer success team dived into their University Hiring strategy.
  • During one of the weekly calls with Capgemini, our customer success team dived into their University Hiring strategy.
  • During one of the weekly calls with Capgemini, our customer success team dived into their University Hiring strategy.

Step by step explanation of the workflow:

  • They did not have a large recruitment team that could reach out to these universities across the USA to participate in career fairs and interact with the students. This hampered their recruitment roadmap.
  • However, more important was the lack of technical resources to evaluate candidates who applied for this role.
  • They did not have a large recruitment team that could reach out to these universities across the USA to participate in career fairs and interact with the students. This hampered their recruitment roadmap.
The result
the result

Coupa was able to shortlist and hire the best candidates through skill-wise analytical reports.

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